Deborah Byrd
September 13, 2022
You’ll learn how to:
- How to start and increase partner engagement
- Why social listening is the insight you need to beat your competitors
- How to determine the audience’s pain points so you can customize content
- About the social algorithm and using it to your advantage
About the Speaker
Deborah Byrd
After graduating college, I began my career teaching middle school Science. What I loved about teaching that age group is that it always started with establishing a trusting relationship in order to maximize their potential. I chose Science as it was the only subject in which you had permission to fail. Learning to fail faster led to new discoveries and “cool” experiments.
When I transitioned into the mortgage business, I was the exact same way. Being new to originating, I signed up for every online course just to learn the basics. For those who may not know, I have an identical twin who was already in the top 1% of originators in the country and here I had just moved back to our hometown (same company) where I had to really dig deep and learn how to differentiate from my identical twin (the local mortgage celebrity) while offering the exact same products and in the same area – this took quite some time to figure out!!
While I did enjoy originating, what I realized was that each year that passed I found myself helping other loan officers in our company as that generated a far greater impact (to me) than just meeting clients one on one. I would help them learn their why and their voice and then provide content for their social media outlets. This is where my company, Plug and Play SM was born. I now help mortgage advisors execute a social media strategy that connects and deepens their relationships online.
No matter what role or position I have ever held, my purpose has always been about filling minds with truth, filling hearts with love, and living a life of service.
Therefore, I seek clients with a similar passion around the families they serve who aim to deepen their relationships and connection through their social media strategy.
Unlike most marketers, I understand the business. I know the language, the compliance, and most importantly how to connect as a HUMAN to spread financial truth while building trust.
Through these relationships and the social content I can create – together, we may just change the way Americans get into debt one social post at a time.